March 22, 2011

Artist Watch: Nate Coonrad

Just came across the work of Brooklyn-based artist, Nate Coonrad. I love his design sense in the illustration “above/below”, but it’s his works in paper that really grabbed my attention. The papercraft version of Nate is fun and his recent pop-up book promotion for Nokia is really well done. Working with a team at the ad agency, Wieden + Kennedy NY, Nate created seven pop-up compositions with an inset at the end of the book to house the Nokia N8 smartphone. The designers go a step further and house the “Where should we go?” book in an attractive custom case (which I would handcuff to my wrist so nobody could take away this clever promotion). Since you cannot get the pop-up book in person, check out a nice video of the book in action here.


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