Recently Barneys New York and Lady Gaga collaborated and created Gaga's version of a holiday workshop within the Barney's store in NYC. VIPs were invited to the opening of the holiday workshop with none other than pop-up invitations! The pop-up invitations were created by Creative Director of Design Packaging, Evelio Mattos. It's very exciting to see that people are pushing the envelope with pop-ups and using it outside of the usual book format. To read more about the project and to see development sketches,
click here.
~Jess
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