May 18, 2011

I Spy: S-L-O-W J-E-L-L-O

It has been a while since we shared and "I Spy" post but everyone at the studio was so mesmerized by this video that we had to share it. This high speed video of gelatin cubes bouncing on a mirror surface is brought to us from the mad geniuses of Modernist Cuisine. I usually reserve 'poetry in motion' for pop-up books and maybe figure skaters but we think this takes the cake. JELL-O turns out to have an interesting origin story - created by industrialist, inventor and philanthropist Peter Cooper. That same scientific approach to food is repeated years later by the folks who developed the amazing videos and photography for their six-volume reinventing of cooking. I can't tell if I am drooling over the Jell-O or these books.


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