January 29, 2009

It’s The Thought That Counts

I was able to catch one of my favorite artists last week during the closing days of a month long exhibit at the Perry Rubenstein Gallery in Chelsea last week. Peter Callesen is no stranger to the folks here at the studio. We have received many email forwards regarding his marvelous work in the years past and even featured him on Robert’s website a while back.

This show, titled ‘Folded Thoughts’, focused on less than a dozen recent works, all of which almost carried a dream like quality. One of my favorites new pieces is ‘Five Forgotten Thoughts’ where the paper that was cut out to create the cloud shapes in negative space were used to form the intricately molded brains. This more intimate work (and an amazing apple representation) really stole the show from the more eye-catching skeleton formed on a life-sized scale. Decide for yourself when you check out the slideshow from the Perry Rubenstein Gallery and keep up to date with the Peter Callesen to see if he is coming to a gallery near you.

- Kyle

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Who we are...
We're a Graphic Design studio in Padova (Italy) since 1993.

History of our pop-up idea...
Our Pop-up postcards idea (biglietti a rilievo) born in early 1992 and was patented the year later. The first prototype was presented in Christmas 1993 with the popup postcard of BASILICA DEL SANTO, Padova. We started selling our goods in the italian market in early 1994 and at the end of the same year the success of these innovative and amazing beautiful popup cards started growing from the Italian market to Europe and the Rest of the Globe. Now the postcards are sold in all the world starting from the USA, Latin America (Uruguay), Europe (UK, Belgium and Iceland) to Japan. In the Japanese market are better known as ItalOrigami (Italian Origami) and requested as the best idea to improve tourism to Italy and to show to the Japanese people the beauty of the Italian monuments. In these days we are planning a special contract of distribution with a big Company in Moscow-Russia. The Italian National Blind society mentioned our postcards as the unique way to "show" to the blind people how the monuments are made.
Our POP-UP CARDS are an Elegant and Refined article, Ideal for every occasion, Unique of its kind thanks to the original Tridimensionality. The study and attention to details, as well as the high quality materials used for their production make them an Exclusive and Distinguishing item, too.
They can even be mailed without the envelope because of their innovative closure device.
On clients requests and so as to satisfy each specific requirement, we indeed create various tridimensional subjects, from the Trademark and/or Firm Logotype to the Industrial Product needing advertisement, from the Boutique to the prestigious Shop Window... And furthermore Famous Hotels, Vip Private Clubs, Historical Houses, Rinascimental villas as well as Mediaeval Castles...
Each subject can be realised with several kinds of paper and in different dimensions, it can be printed in one or many colours according to the specific needings. This way we offer an unlimited range of possible combinations, that is a really unique and inimitable product.
Our Pop-up postcards are 100% made in Italy.

Some Technical info...

* The paper used for the cards is the "Acquerello - Camoscio 220gr." from the Fedrigoni Italian paper company.
* The colour is a "light Beige" called Camoscio as the attached pictures.
* The printing colour for the text and the design of the Cathedral will be a dark brown called seppia.
* The weight of the card is about 14 gr.
* The dimension of the card is about 11,7 x 16,1 cm. (closed).

We need about 30 (thirty) days after the signed confirm of the proforma and visual proof, to create all the cards.
For the creation of a new subject we need a picture or a frontal design (architectural prospect) of your Beautiful Cathedral.

The postcards can be divided in 03 (three) main categories:

1. Monumental
2. Professional
3. Greetings

1 - In the Monumental category you'll find other 03 (three) sub-categories:

* Monuments of the world
* Personalized monuments of the world
* Private Houses, Building and Villas

2 - In the Professional category you'll find any kind idea of pop-up cards with industrial, advertising and professional subject. these cards are created to promote and sell products in the main industrial markets and during the main world fairs.

3 - In the Greetings category you'll find Christmas and Nuptial pop-up postcards.

Some interesting info...

Our Amazing and Beautiful 3D pop-up postcards with Historical buildings, Villas, Castles and Cathedrals were exposed at the International Graphic&Print Fair DRUPA in Düsseldorf (Germany), our pop-up cards called "Biglietti a Rilievo" were selected and awarded as one of 100 Best Graphic Creations in the World in 2008 and exposed at drupacube special pavilion.
Following the links to the first images arriving from the DrupaCube...

* http://picasaweb.google.com/giovannirussografico1
* http://www.drupa.de/cgi-bin/md_drupa/custom/pub/content.cgi?ticket=g_u_e_s_t&lang=2&oid=13929

A special television interview in 2002 was broadcasted on the 2nd channel of the National Italian Television (RAI 2) inside a special newscast called Tg2Net. In this interview our pop-ups and our website were presented as the most Italian innovative and amazing idea of postcards. "...something that you can't loose and that must buy when you visit our nation..."

A special radio interview on Radio Padova was launched on-air this year inside the program Gli Adottati and spoke about our pop-up cards and our website, telling that this is "Paper-Engineering".

The editor Mr. Fred Shoker of the American Magazine DT&G Design & Publishing, published in this month issue an amazing article about our 3D Pop-Up postcards:

The American Magazine Dynamic Graphics published in the Dec./Jan. '09 issue at page 40 a beautiful article about our 3D Popup postcards... :



The American Design Portal (Area of Design) that posted a small article with a picture about our 3D popup postcards Biglietti a Rilievo with monuments:


Other special articles were pubblished on the Magazines Design Edge Canada, Art E' e Grafica & Disegno

For any other further information, please feel free to contact us...

Giovanni Russo
Design & Advertising
via M. Buonarroti, 112
35134 Padova, Italy
Tel. +39 049 2021926
Cell. +39 338 5869919
Skype giovannirussografico