This is an amazing package design from Ultra Creative that I just can't get over! I first found it on the Dieline where I immediately needed to know more about this project. Ultra Creative each year creates a promotional piece that has "original artwork that is both cultural snapshot and talent showcase". The project usually has to be relevant, interactive and above all hold one pound of chocolate! Excellent choice, if I do say so myself.
Here are some images from this past year's promotional project, The Fox with the Golden Fur. Enjoy!