March 13, 2009

Virtual Pop-Ups

It’s Friday the 13th so I thought I would post something freaky.

One of the most buzzed about events at the recent Frankfurt Book Fair was Metaio’s demonstration of their augmented reality book titled “Aliens & UFOs”. This regularly printed flat book burst into three dimensions when viewed through a standard webcam.

While this technology will not replace our beloved paper engineered books any time soon, I think augmented reality can be used in very creative ways. Check out this video for a preview of the next generation of nautical advertisements.

Test augmented reality out for yourself at the well-designed General Electric website. All you need is a printer for the card, a webcam for viewing and a microphone to add wind to the virtual scene.


- Kyle

1 comment:

Lauren said...

I just bought your Sharks pop-up book at a book sale today, I love it!

Keep it up! I'll be buying more of your books!